Get to Know Us...
Who Are We?
Casa Fractal started with the idea of creating quality products using natural, sustainable raw materials — always aiming for minimal environmental impact, while staying functional, healthy, and practical for our customers.
That vision still guides us today. In fact, it’s our mission.
I speak in future tense because, even though we’ve come a long way in these 6 years, we haven’t fully reached our goal yet (but we’re getting there!).
These days, there are many categories used to define “types of cosmetics.” The most common are:
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Conventional
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Natural
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Organic or ecological
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Zero waste
Our aim is to become a fully sustainable company — one that truly protects the environment and offers high-quality, healthy products.
To get there, we need to ensure that every step of the process — from sourcing, production, and packaging to transport, use, and waste management — is sustainable.
And that doesn’t just mean looking at what we do. It means looking at who we work with too.
That’s why it’s important to ask:
Who are our partners? Who are our suppliers? Are they committed to sustainability throughout their processes?
It means we need to constantly research the companies we collaborate with — from raw material sourcing and labor conditions to waste management and environmental impact.
And the truth is, many companies don’t openly share that information.
So we’re still on the journey to find those meaningful, aligned connections.
That said, it makes us incredibly happy to look back and see how far Casa Fractal has come.
It fills our hearts to know that you see it too — and that you resonate with our philosophy.
Thank you for your constant support and feedback. It helps us grow, improve, and move forward.
That’s all for now...
We’ll keep sharing tips and ideas to help you live a more sustainable life — from skincare to food and beyond.
A warm hug,
Alexa María Ramos Chapetti
General Director of Mara Botanic